Exhibition Proposal

I propose that the target audience for this exhibition be those with a strong interest in New York architecture, this can therefore, be scholars, students, tourists, New York lovers, etc. The important issue is to appeal to the widest possible group while still portraying a clear unified message. The broader the spectrum of people this show appeals to the better. I believe that our exhibit would be the most successful if it was able to concisely transmit the wealth of knowledge we have been acquiring in the past few weeks.

The goal of the exhibit would be focus on CHANGE in Brooklyn. The word change seems to be omnipresent nowadays, yet in our case, the change we would be examining is that of the fabric, identity and character of the parts of Brooklyn we are focusing on. The exhibition would also serve as a opportunity to not only examine, past, present and future changes to the area, but also serve as a outlet to reflect on these changes, particularly the more controversial changes.

The content should thus be the research we have presented in the last few weeks, but regurgitated in graphically stimulating manner. Perhaps the exhibition can be a series of images that convey in one frame, the controversy surrounding many of the redevelopment projects... Change can furthermore be shown through projections, videos, photographs.

A lot of the information we have discussed protests, and resists change for various reasons in our three sites. So one portion of the exhibition should acknowledge the case made against many of these redevelopment projects and perhaps focus on 2 or 3 issues we determine most important. Affordable housing, businesses' inability to compete, climatic affects, employment promise, are all issues that can be addressed, by strong graphical representation through images.

Another approach could be to use one defining characteristic of a neighborhood and use that as the form in which we critique the information about we have found thus far. For example, we may created a series of advertisement posters that reference those in the Fulton mall, yet instead of selling the viewer a product, it informs about the loss of local businesses to larger chains, or addresses the vacant second floors. For Atlantic Yards, we could use one of the slogans in favor of the of the redevelopment and place in on an images that is contrary to what the text says (like in the image I created above).

We could also choose to have an animation of all certain streets and show the progression of how the architecture in that particular block has changed.